as printed in the New Zealand Herald  Owners should treat marketing as an integral part of their business plan from day one, says Nicole Crump. Many small businesses are loath to splash out much on marketing. Why? Often a fear of investing in marketing activity comes from not understanding what marketing entails and how it ties into achieving a company's business objectives. We would encourage companies to consider marketing as an investment in their product or service, rather than an optional…See More

This week why not take 60 seconds to share just one piece of advice, a tip or wisdom garnered on our own journey for the benefit or our fellow entrepreneurs! (mine below)See More